DR. MANISHA VASWANI.

Assistant Professor of Practice in Entrepreneurship ✦ Mentor ✦ Researcher

PH.D. IN ENTREPRENEURSHIP

I study what makes founders succeed: CEO overconfidence and strategic change, founder identity, storytelling as narrative capital, and venture emergence under constraints. I have taught strategy, entrepreneurship, and organizational behavior for over a decade, mentor startup entrepreneurs, and voluntarily consult with local small businesses. Before academia, I ran a retail business and held senior HR and legal management roles, which grounds my work in the realities entrepreneurs live.

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SEC.02

What I obsess over

Entrepreneurial Mindsets

Motivations, behaviors, and the psychology of founders, and why one orientation scale can't measure them all.

Storytelling in Entrepreneurship

Narrative archetypes, heuristic processing, and the "narrative capital" founders spend to be believed.

Social & Informal Entrepreneurship

Street-level economies, low-level informal clusters in India, and the ventures mainstream theory forgot.

Family Business

Professionalization, governance, and building theory-derived measurement instruments that actually work.

Strategic Entrepreneurship

Performance feedback, strategic change, CEO overconfidence, how firms pivot and why.

Neurodivergent Entrepreneurship

Published chapter on neurodivergent founders in the Indian context (Emerald, 2024).

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